Digital transformation in logistics

Originally published 31 May 2016. AI polished for a better reading experience: 11 August 2026.

When e-commerce demand is strong enough, small sellers can finally share the rates of the big players.

What if you could send products internationally for only €30 when the publicly listed price for that shipment is €180? Now you can. Keep reading.

When I set up an online shoe store in 2012, logistics was make-or-break. I used the national postal service because of its relatively low price, but international transit took around a month. Waiting thirty days for a pair of shoes was frustrating for buyers — not the service I wanted to offer. Logistics problems became barriers to growth, and I eventually left that business.

At the time, small firms could not reach the preferential rates that global logistics leaders reserved for volume. Intra-EU options were reasonable; everything outside the EU was insanely expensive. Public list prices for international parcels simply were not viable. Large companies locked in volume-based deals; smaller players were left out.

That picture has changed. I am now working on a worldwide delivery service from Spain for small merchants who will receive the same preferential rates as large shippers. International parcels will move with one of the biggest global express networks, with transit times of about two to three days on international routes — and at a highly competitive price (on some routes, roughly six times lower than the publicly available rate).

The service is in testing with positive results. When it launches, it will be a revolution for Spain.

I call this disruption a digital transformation in logistics, because without powerful demand from the e-commerce community these opportunities would not exist.

If you want to test the service, write to me via the contact page. You will need to sell through Bloombees (www.bloombees.com), sign up for Bloombees Express, and join as a beta tester for the international (outside-EU) service.

Be part of the future today.